Kuala Lumpur, 28 November 2001

TMnet AND BLUEHYPPO ADVERTISING
CAMPAIGNS GRAB TOP KANCIL ANNUAL AWARDS

Kuala Lumpur, 28/11/2001 - TM Multimedia, the multimedia division of Telekom Malaysia recently bagged 10 top advertising awards for its products and services, TMnet and Bluehyppo during the recent annual Kancil awards presentation ceremony held on 16 October 2001.

The Kancil Awards, one of the 3 major advertising awards in Malaysia recognises superlative advertising with an emphasis on above and below-the-line advertising work and are presented based on creativity of ideas and execution.

TMnet's TV and radio commercials have won the heart of the judges for the Kancil awards who unanimously voted them for the Special Merit awards for Best Radio Campaign, Craft / Film Animation, Craft / Film Direction and the Bronze awards for Craft / Film Animation categories.

TMnet's Chinese radio commercial series, entitled, the "Roast Meat", the "Fire Mountain" and the "Second Best" which portrays TMnet's improved Internet access service quality, won the Special Merit award for Best Radio Campaign, while its TV commercials, entitled the "Cool Dude" which reflects TMnet's affordable service, won the Special Merit Award for Craft and Film Animation category. The "Super Speedo" TV commercial, which also won the same merit award, was produced to portray TMnet's fast Internet service.
Meanwhile, TMnet's contest promos and slide breakers on "How Well Do You Know Your Partner Contest" held in conjunction with TMnet's sponsorship of the popular Ally McBeal's programme, grabbed the Special Merit award in the Craft and Film Animation category.

Extensive direct marketing effort was used in promoting BlueHyppo.com, Telekom Malaysia's new lifestyle portal. Teaser advertisement campaigns, pre-launch and post-launch TV commercials, radio commercials, leaflets and direct mailers to potential advertisers of the new website was used with great success.

BlueHyppo's pre and post launch TV commercial campaigns grabbed the Special Merit Awards in the Best Film Campaigns, and in the Film - Technological, Industrial and Office Equipment categories. It also won the Bronze Medal for the Best Multimedia Campaign and also for the Outdoor & Transport categories.

For its press campaign, a cute BlueHyppo-shaped leaflet was inserted in the newspapers with one side containing information about the web portal. It was an instant hit with people putting up the cutout of the cute BlueHyppo everywhere, from office cubicles to kindergarten walls.

"BlueHyppo.com has received a total of 120 million hits with 15 million page views since its launch in April 2001. It is clearly an indication that the adoption of direct marketing has paid off," said Encik Baharum Salleh, Chief Operating Officer of TM Multimedia.

Besides its seven (7) regular channels, Bluehyppo has also developed a new feature enhancing Telekom Malaysia's broadband services, called iChoose. It features broadband content that will introduce Malaysians to the enjoyment and benefits of real-time, on-demand, video-streaming services. Other attractive features of BlueHyppo include SMS services, free personal homepages, an online game channel, web mail and the popular celebrity chat session "Cakap Je".